Audi will air a humorous commercial during Super Bowl XLIV to promote its diesel technology that features environmental-crusading “Green Police.”
“We decided the usual Audi style of subtle and understated would not be appropriate here,” said Audi of America President Johan de Nysschen. “We knew that it needed to be a bit bolder and that humor is a very effective way to make an impression during the Super Bowl.”
The 60-second spot shows a shopper asking for plastic bag instead of a paper bag when the Green Police comes running and slams the shopper’s head on the price scanner and says “You picked the wrong day to mess with the green police, plastic boy.”
An Audi vehicle does not appear until near the end, when the Green Police allows an A3 diesel to pass through a roadblock while keeping other gas-guzzling vehicles waiting in a long line.
